Tuesday, February 6, 2007

GooglePage Rank & SEO

Google page rank - "is a link analysis algorithm which assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references"

Search Engine Optimization - "as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from "natural" ("organic" or "algorithmic") search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information. In effect, SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors"


What are the benefits of the high page rank?
1. Google & others search engines will respect you: that mean in the search result, the result from your site will be higher than from the others with lower page rank and it's very important to receive the new customers for your service.
2. Ad (Google Ad) on your site will be more expensive

Today i have found that corp site of my company (OBS Group) has google page rank "1". I think that it's a progress for it and for me, because it was my first SEO experience. Now, I am going to continue training on it. I am sure that expert knowledges in SEO area are very important for everyone success start-up.

2 comments:

Smirik said...

IMHO PR is more difficult for understanding. The definition given by Wikipedia isn't full. The common words are known for a lot of people. But a serios "white" optimization can give just few people.

There is 2 types of SEO: white and black. Black - go to pornosites, white - go to Wikipedia. It's more interesting question - the description of popular methods of optimization each type.

Alexander Petrov said...

Yes, i am perfectly agree with you about that. Also i am going to write here about the white optimization (and no black at all.) I think that SEO is the most important part of the implementation for every Web 2.0 startup.